About Mentalyc
Mentalyc is a platform for improving the work of mental health specialists with tools such as an AI-assisted note taker. We're building a future where therapy is measurable, effective, and radically transformed. We are highly content-driven, with SEO as a key marketing strategy. We are looking for an experienced, senior content lead who can become the hub for all things written and filmed.
What we offer
- Visionary Leadership: Ambitious founders dedicated to transforming therapy and reducing global suffering.
- Meritocratic Autonomy: Full freedom to choose your working style—judged solely by your results.
- Rapid Career Growth: Exceptional ownership and intellectually stimulating challenges tailored for high performers.
- Bootstrapped & Profitable: Sustainably successful, revenue-driven growth without investor dependence.
- Pioneering Innovation: First-ever projects leveraging complex data to redefine the future of mental healthcare.
Responsibilities
- Website Ownership: Design and implement changes directly in WordPress and Webflow (must be fluent in both).
- Conversion-Focused UX: Create user flows, landing pages, and interactions that maximize signups, demos, and conversions.
- Design Systems: Maintain and extend the brand's design system, ensuring consistency across web, product marketing, and campaigns.
- Visual Assets: Create marketing visuals such as banners, social posts, and digital ads when needed.
- Experimentation: Collaborate with marketing to test, iterate, and optimize design for performance (A/B testing, heatmaps, analytics insights).
- Tools: Comfortable using Lovable, Figma, and other UX/marketing design tools.
Must-Have Qualifications
- Proven expertise in WordPress and Webflow — able to independently design and implement changes without relying on developers.
- Strong foundation in UX design principles and best practices for conversion optimization.
- Experience working with and evolving design systems.
- Portfolio demonstrating marketing-focused design (websites, landing pages, campaigns, ads).
- Strong visual design skills (typography, layout, hierarchy).
- Experience with A/B testing, analytics, and data-driven decision making.
Nice-to-Have
- Motion/interaction design skills (e.g., micro-animations in Webflow).
- Experience designing for SEO-driven websites.
- Familiarity with growth marketing strategies and CRO (conversion rate optimization).
- Prior experience in SaaS or B2B marketing.
What Success Looks Like
- Website and marketing assets consistently reflect our brand system.
- Landing pages and campaigns deliver measurable conversion improvements.
- Marketing team can move quickly because design and implementation happen seamlessly.
- Consistent, high-quality visual and UX design across all marketing channels.
