Absolute Security's Marketing team is seeking a Webflow Content Engineer to manage the technical operations and production of our website. Your primary goal is to bridge the gap between design and development, managing the build of high-converting static pages, dynamic paid ad landing pages, and scalable CMS structures. You will own the content calendar, manage the backlog, and ensure our site remains fast, organized, and pixel-perfect as we scale our marketing efforts.
Key Responsibilities:
Page Construction (Static & Dynamic)
Static Page Development: Construct pixel-perfect static pages using our design system. You will ensure these pages are visually precise and fully responsive across all breakpoints.
Dynamic Paid Ad Pages: Build and manage scalable dynamic templates specifically for paid media campaigns. You will ensure these pages can be rapidly duplicated or programmatically generated to match specific ad groups and keywords.
CMS Architecture & Strategy
CMS Management: Maintain and expand Webflow CMS Collections. You will ensure reference fields, filters, and conditional visibility settings are configured correctly to support complex content needs.
Clean Implementation: Build all pages using standard class naming conventions (e.g., Client-First or BEM) to ensure the site remains maintainable by others in the future.
Content Operations & QA
Backlog & Calendar: Manage the flow of content from draft to live. You will coordinate with writers and stakeholders to ensure the content calendar is up to date and all necessary metadata (SEO titles, OG images) is present before scheduling.
Visual QA & "Fit": Review incoming content to ensure it fits the design intent. You will make judgment calls on line breaks, image cropping, and layout adjustments to ensure content never breaks the design.
Site Performance
Optimization: Regularly audit the site for unused styles, large media files, and broken links to keep our site speed scores high—critical for our paid ad quality scores.
What You Need:
A/B Testing & Personalization: Experience setting up split tests (A/B) using tools like Adobe Target, VWO, or Google Optimize. You understand how to swap hero images or headlines dynamically to test conversion rates.
Analytics & Tag Management: Familiarity with Google Tag Manager (GTM) and GA4 to ensure button clicks and form submissions on your landing pages are being tracked correctly.
Marketing Automation: Experience integrating Webflow forms with platforms like Marketo, Salesforce, or HubSpot.
Custom Code: Ability to write basic JavaScript or CSS to achieve functionality that isn't natively possible in Webflow (e.g., complex slides or calculators).
Design Tools: Proficiency in Figma to make quick adjustments to assets without needing a designer.
Absolute Security is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you need assistance or an accommodation due to a disability, you may contact us at dl-hr@absolute.com
