What is the job?
We are looking for a strategic, creative, and hands-on Web Developer who is focussed on Website Growth to take ownership of the development, optimisation, and performance of our digital presence across Montu UK and Alternaleaf.
This is not a traditional developer role focused solely on building pages. We are looking for someone who can build, experiment, and optimise. You will combine deep Webflow and Wix expertise with a strong understanding of user journeys, SEO, and conversion rate optimisation to continuously improve how our websites perform.
Working closely with marketing, pharmacy, product, and growth teams, you will play a key role in ensuring our websites are high-performing, scalable, and conversion-focused.
What will you be doing?
- Own and execute the website development and optimisation strategy aligned with business and growth goals
- Build, maintain, and optimise website pages and templates using Webflow and Wix
- Develop scalable components and implement custom code (HTML, CSS, JavaScript) where required
- Collaborate with cross-functional teams to deliver a consistent, high-performing user experience
- Act as the technical owner for all website initiatives, ensuring best-in-class web standards
- Translate marketing, product, and brand initiatives into seamless on-site user journeys
- Implement and manage conversion rate optimisation (CRO) initiatives, including A/B and multivariate testing
- Monitor site performance and user behaviour using tools such as Google Analytics, Hotjar, and other analytics platforms
- Apply SEO best practices across site structure, metadata, and technical implementation
- Ensure mobile-first design, accessibility standards, and page speed optimisation across all platforms
- Identify opportunities to improve conversion funnels, lead generation, upselling, and cross-selling
- Conduct usability testing and incorporate data-driven improvements to continuously optimise the user experience
- Collaborate with content, SEO, CRM, and paid media teams to ensure landing pages and campaigns perform effectively
- Thrive in a fast-paced, high-growth environment, where testing, iteration, and innovation drive results
What do you need?
- 5+ years' experience in website marketing, product management, or digital strategy
- SME with hands-on expertise in Webflow and Wix (must-have)
- Proficient in HTML/CSS and basic JavaScript (ability to customise components)
- Strong understanding of web performance optimisation, custom code within Webflow, and structured data (schema) for enhanced SEO
- Experience with API integrations and compliance-led tracking
- Experience working in regulated environments and balancing compliance with creativity
- Strong track record of improving site performance and conversion rates
- Familiarity with CMS workflows, UX/UI principles, and web analytics
- Ability to plan, deliver, and own web projects end-to-end
Bonus Points For
- Experience in the healthcare or pharmaceutical industry
- Knowledge of GDPR, data compliance, and secure form handling
- Experience integrating CRM tools and marketing automation
- Understanding of personalisation engines and behavioural triggers
- Comfort with Agile project methodologies
This role will be hired through our Employee of Record in South Africa, MindPearl.
MindPearl Benefits include:
- Medical insurance paid for by the company. Insurance is with KaeloHealth.
- Paid Maternity leave for female employees (3 months @ 100% salary)
- Annual leave of 20 days plus one additional day per year up to 25 days
- Provident Fund with Momentum - employee contribution of minimum 6% per month
