What this role actually is
We're looking for someone who owns illumine.app end-to-end on Webflow. Not a freelancer who builds one landing page and disappears. Not a designer who throws files over the wall. Someone who lives in Webflow, ships fast, and treats the marketing site like a product.
Illumine is an AI-native platform for childcare centers and preschools. We sell to multi-center operators in the US, UAE, Singapore, and Malaysia, our website is one of the first things a center director sees before they ever talk to sales. It needs to do a lot of heavy lifting.
What you'll be doing
Building pages. Lots of them. Landing pages for paid campaigns, product feature pages, comparison pages with our competitors, pricing pages with interactive calculators, content hubs, microsites for events and webinars. Some weeks you'll ship five new pages. Some weeks you'll spend rebuilding one page three times because the conversion rate isn't where it should be.
Managing the whole site. Performance, SEO hygiene, broken links, structured data, sitemap discipline, the lot. We've started thinking about AI search visibility (llms.txt, getting cited by ChatGPT and Perplexity, not just ranking in Google), and you'll own that work too.
Connecting the plumbing. HubSpot forms, Factors.ai tracking, LinkedIn and Google audience pixels, our CRM. When marketing wants a new gated asset live by Friday, you make it happen without breaking attribution.
Working with the brand. Our identity uses a pinwheel logo, a purple/teal/gold palette, and Lexend. You'll keep the site visually consistent while still letting individual campaigns feel fresh. We'd rather have a site that has a point of view than one that looks like every other B2B SaaS template.
Iterating on what's working. A/B tests, heatmaps, scroll depth, conversion paths. You'll partner with Tanvi on marketing and pull from Factors and HubSpot data to figure out what's broken and fix it.
What we're looking for
Two-plus years building real, shipped sites in Webflow. You should know CMS Collections cold, custom code embeds, interactions, the way the Designer actually behaves on a Tuesday afternoon when you're under deadline.
Strong sense of design. You don't need to be the one creating brand systems from scratch, but you should be able to take a rough Figma file and ship something that looks tight, not janky.
HTML, CSS, and JavaScript chops. Webflow gets you 90% of the way; the last 10% is where the magic and the bugs live.
SEO instincts. Page speed, Core Web Vitals, schema markup, redirect maps when we migrate URLs. You don't wait for a marketer to tell you the meta description is missing.
Comfort with marketing tools. HubSpot integrations, GA4, GTM, basic attribution thinking. Bonus if you've worked with Factors.ai or similar.
A bias toward shipping. We move quickly. The site changes weekly. If you need three rounds of approvals before pushing anything live, this won't be a good fit.
Bonus points
You've worked in B2B SaaS before, ideally for a product that sells to non-technical buyers (childcare directors, school owners, healthcare admins — that kind of audience).
You've thought about AI search and how content gets surfaced inside ChatGPT, Perplexity, Claude, and Google AI Overviews. We're early on this and want someone who's curious.
You've built or maintained a calculator, a quiz, or some other interactive element in Webflow that did real conversion work.
