Overview
Iron Horse Studio is hiring a Senior Webflow Design Lead to push the creative bar for B2B brands. You will shape concepts, art direct visual systems, and translate brand stories into elegant, performant Webflow experiences. From motion and microinteractions to componentized libraries in Figma and Webflow, you will craft work that feels awesome and moves the needle on KPIs. You will mentor designers, lead critiques, and partner with content, engineering, and analytics to ship work that is imaginative and measurable.
You're a Good Fit For Iron Horse If
- You are a designer first, with a portfolio that shows award-caliber creative across web, motion, and brand
- You turn business goals into creative concepts and clear narratives
- You use animation and micro interactions to enhance clarity and delight
- You believe constraints like accessibility, performance, and SEO sharpen the idea
We're a Good Fit For You If
- You want to lead a Webflow practice serving B2B brands
- You like fast cycles: concept → prototype → ship → learn
- You value tasteful motion, tight typography, and polished details
- You pair creative exploration with analytics and CRO
What You'll Do.
- Lead Webflow design and development, architecting modular design systems that scale creativity and maintainability
- Elevate design quality by defining standards for UX, accessibility, performance, and editorial voice and by enforcing quality gates and documentation
- Create concept to launch workflows that include prototypes, motion language, and micro interactions consistent with brand stories
- Infuse AI and analytics into delivery using research synthesis, generative exploration, automated QA, and experiment design to validate lift
- Support CMS migrations to Webflow Enterprise, shaping content models, collections, redirects, and SEO hygiene in collaboration with strategy, content and engineering
- Mentor and inspire designers through critiques, coaching, playbooks, and portfolio development
- Collaborate cross-functionally with account, content, engineering, analytics, and strategy to deliver on time and on budget and to measurable outcomes
- Champion studio innovation through thought leadership, showcases, and repeatable best practices
What We're Looking For.
Experience and skills
- 6-10+ years in B2B UX/UI/web design, including 4+ years of commercial Webflow work
- Mastery of Figma + Webflow with strong component libraries and design system documentation
- Portfolio that demonstrates systems thinking, tasteful motion, and campaign-level craft applied to marketing sites
- Proven migration experience delivering performance and SEO aware builds with confidence in analytics, CRO led experimentation, and structured QA
- Proficiency with Mast, Finsweet Client-First, GSAP, Javascript, and semantic HTML/CSS
- Ability to manage multiple projects and priorities in a fast-paced, collaborative environment
Mindset and traits
- Art direction combined with pragmatic systems thinking
- Clear communicator capable of simplifying choices and aligning teams
- Mentor who raises the bar while moving quickly and protecting quality
Why join us?
- Join a values driven, ego-less team with real ownership and access to leadership
- Enjoy flexible remote, hybrid, and on-site options with a healthy work-life balance
- Get strong benefits, including medical, dental, vision, parental leave, mental health resources, and generous PTO, including your birthday
- Grow through team events, learning programs, and cross-functional collaboration
- Work where diversity is celebrated and inclusion is a commitment, not a slogan
Additional Details.
- This position is open only to candidates who reside in the United States and are already legally authorized to work here on a full-time basis
- This position is remote but requires availability during standard U.S. business hours (typically 9:00 a.m. to 5:00 p.m. in your designated time zone). Occasional flexibility may be needed based and periodic travel may be required
- This role is eligible for a discretionary annual bonus and a comprehensive benefits package, including medical, dental, vision insurance, paid time off, 401(k), basic life insurance, Flexible Savings Account, and long- and short-term disability insurance
About Iron Horse Studio
Iron Horse Studio is the Webflow Enterprise practice inside Iron Horse, where design craft and demand generation live together. We embrace AI-forward thinking, rapid experimentation, and outcome-focused strategies to help brands innovate with speed and precision. Join a passionate team committed to exploring what's next—where advanced tools, collaborative culture, and the art of making converge for real business impact.
