About the Role
We're seeking a talented full-stack visual designer who combines exceptional Webflow development skills with a strong understanding of direct response marketing principles. This role requires someone who can create high-converting, visually stunning websites while maintaining clean, efficient code and excellent user experience.
Key Responsibilities
- Design and develop responsive, conversion-focused websites using Webflow, with custom HTML/CSS enhancements when needed
- Create compelling visual designs that align with direct response marketing strategies
- Develop complete visual identities including graphics, illustrations, icons, and other brand assets using professional design tools
- Apply UX/UI best practices to optimize user journeys and conversion rates
- Build and maintain design systems that ensure consistency across all digital touchpoints
- Collaborate closely with copywriters and media buyers to create cohesive, high-performing marketing campaigns
- Create landing pages, sales funnels, and campaign-specific websites that work seamlessly across all devices
- Implement interactive elements and animations to enhance user engagement
- Create diverse visual assets beyond web layouts (infographics, social media graphics, email templates, presentations, etc.)
- Ensure all designs are optimized for performance and accessibility
Required Qualifications
- 3+ years of experience in web design with a strong portfolio showcasing Webflow projects
- Proven experience with direct response marketing design
- Expert-level proficiency in Webflow, including CMS, interactions, and custom code integration
- Strong HTML, CSS, and basic JavaScript skills for custom implementations
- Proficiency in visual design tools (Figma, Adobe Creative Suite)
- Deep understanding of UI/UX principles and conversion optimization
- Strong understanding of how marketing pages should look and function across desktop, tablet, and mobile devices
- Ability to create complete visual assets and graphics beyond web design
- Strong understanding of typography, color theory, and visual hierarchy
- Mobile-first responsive design expertise
- Excellent communication skills and ability to collaborate with cross-functional teams
- Ability to articulate design decisions to stakeholders
Nice to Have
- Experience with marketing automation tools and CRM integrations
- Familiarity with analytics tools (Google Analytics, Hotjar, etc.)
- Experience with e-commerce and payment gateway integrations
- Motion graphics or video editing skills
- Experience working with media buyers and understanding campaign performance metrics
What We're Looking For
The ideal candidate is a hybrid creative-marketer who understands that great design drives measurable business results. You should be equally comfortable discussing conversion metrics as you are working on visual aesthetics, and you understand how to balance beautiful design with performance and functionality. You thrive in collaborative environments and can work seamlessly with copywriters and media buyers to create cohesive campaigns.
To Apply
Please submit your portfolio showcasing relevant Webflow projects, particularly those demonstrating marketing success. Include case studies with metrics where possible, and examples of your broader visual design capabilities beyond web development.
