About EFY
EFY is a next-generation financial ecosystem connecting capital with global opportunities across asset management, fintech, digital payments, stablecoins, and tokenization. Operating in 7+ jurisdictions, we are building the most reliable, accessible, and modern financial infrastructure in Latin America.
Your work will be visible to investors, HNWIs, global companies, and strategic partners. The web ecosystem is a core pillar of EFY's brand and growth engine.
Role Purpose
Own EFY's entire web ecosystem end-to-end—leading strategy, design, development, performance, and governance.
This role blends strategic vision, product thinking, and elite Webflow execution, delivering premium digital experiences that drive acquisition and trust.
The mission: build a Webflow infrastructure that is scalable, modular, high-performing, and enterprise-grade.
Key Responsibilities
1. Full Ownership of the Webflow Ecosystem
- Lead architecture, design, development, and evolution of all EFY websites (EFY Finance, EFY Investments, EFINTI, EFY Token, fund platforms, landings, microsites)
- Build a scalable, modular, standardized Webflow infrastructure
- Create and maintain a unified component library and reusable template system
2. Web Strategy & Roadmap
- Define and prioritize the web roadmap
- Align with Marketing, Product, Compliance, and the CEO
- Design funnels, landing pages, and high-conversion journeys
3. Technical Leadership
- Act as EFY's internal authority in Webflow, architecture, performance, and SEO
- Mentor designers, internal contributors, and external freelancers/agencies
- Enforce global standards, governance, accessibility, and technical best practices
4. Premium UI/UX Design
- Create enterprise-level interfaces for HNWIs, corporate clients, and fintech users
- Produce wireframes, prototypes, and mobile-first layouts
- Ensure full alignment with EFY's brand system and visual identity
5. Advanced Webflow Development
Implement complex capabilities:
- CMS architectures
- Webflow Logic
- API Integrations (REST, Webhooks)
- Custom animations & interactions
- Multi-step forms
Integrate with growth tools:
- GA4, GTM, HubSpot, CRM, Hotjar, Clarity, Make, Zapier, Webhooks, internal APIs
6. Performance, CRO & Technical SEO
- Optimize for Core Web Vitals (LCP, INP, CLS)
- Execute world-class technical SEO for a global financial brand
- Lead A/B testing, heatmaps, user behavior research, and CRO initiatives
7. Maintenance & Governance
- Oversee uptime, security, redirects, backups, and CMS quality
- Maintain documentation, guidelines, and design system standards
- Ensure a clean, scalable, well-documented web ecosystem
Requirements
Technical Skills (Mandatory)
- Bilingual Spanish–English (B2–C1)
- 4–7+ years leading complex Webflow builds
- Proven expertise in:
- Webflow CMS, Logic, Interactions
- HTML, CSS, JavaScript
- Figma (UI/UX, components, prototyping)
- API Integrations (REST/Webhooks)
- Technical SEO
- Core Web Vitals optimization
- CMS architecture & scaling
- Experience in fintech, crypto, or high-traffic environments
- Ability to lead roadmap, prioritize, and make autonomous decisions
Nice-to-Haves
- Acquisition funnel design
- CRO / A/B Testing
- GA4, HubSpot, Marketo
- Team leadership or freelancer management
- Accessibility (WCAG)
Key Competencies
- Ownership mindset
- Technical leadership
- Extreme attention to detail
- Data-driven thinking
- Creative problem-solving
- High speed & precision
- Clear communication across technical and non-technical audiences
Role KPIs
- Core Web Vitals (LCP, INP, CLS)
- Landing page conversion rate
- Deployment & publishing SLAs
- Uptime & reliability
- SEO health & ranking
- CMS quality & consistency
- Development velocity & scalability
If innovation drives you and you want to be part of the financial transformation of the future, join us.
Learn more about us: https://www.efyfinance.com/
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
