Job Summary
We are seeking an experienced Senior Webflow CMS Administrator (7+ years experience) to manage, optimize, and scale our Webflow-based digital platforms. The ideal candidate will combine strong technical expertise in Webflow CMS architecture with excellent communication skills to collaborate effectively with cross-functional teams, stakeholders, and business leaders.
This role requires ownership of website performance, content governance, and continuous optimization while ensuring a seamless user experience and high-quality digital presence.
Key Roles & Responsibilities
1. Webflow CMS Administration & Architecture
- Manage and maintain Webflow CMS, including collections, templates, and dynamic content structures
- Design scalable CMS architecture to support business and marketing requirements
- Create, update, and publish content while maintaining data consistency and quality
- Manage CMS configurations, upgrades, and system performance
2. Website Management & Optimization
- Own end-to-end website performance, stability, and responsiveness across devices
- Monitor and improve site performance, SEO, and Core Web Vitals
- Ensure proper implementation of technical SEO practices such as metadata, redirects, and indexing
- Perform regular audits to improve usability, accessibility, and content quality
3. Content Governance & Workflow Management
- Establish and enforce CMS content standards, workflows, and publishing processes
- Define taxonomy, navigation structures, and content organization frameworks
- Ensure content accuracy, compliance, and alignment with brand guidelines
- Manage content lifecycle including updates, archiving, and migrations
4. Collaboration & Communication (Key Requirement)
- Act as the primary liaison between business, marketing, design, and technical teams
- Gather requirements and translate them into Webflow CMS solutions
- Provide training and guidance to content editors and stakeholders
- Communicate effectively with leadership on site performance, improvements, and risks
- Support cross-functional collaboration for campaigns, launches, and updates
5. Analytics & Continuous Improvement
- Good to have experience in implementing and managing analytics tools (e.g., GA4, Tag Manager) to track website performance
- Analyze user behavior and recommend improvements for conversion and engagement
- Conduct A/B testing and optimization initiatives to enhance site effectiveness
6. User & Access Management
- Manage CMS users, roles, and permissions
- Ensure appropriate access controls and governance across teams
7. Troubleshooting & Support
- Identify and resolve CMS-related issues, bugs, and performance bottlenecks
- Provide technical support and training to internal users
- Collaborate with developers for custom integrations and enhancements
Required Qualifications
- 7+ years of experience in Webflow CMS administration / web content management
- Strong hands-on experience with:
- Webflow Designer & CMS (Collections, Templates, Components)
- HTML, CSS, and basic JavaScript knowledge
- Proven experience in:
- CMS architecture and content modeling
- Website performance optimization and SEO
- Content governance and workflow design
- Experience with analytics tools (Google Analytics, Tag Manager, etc.)
- Excellent verbal and written communication skills
- Strong stakeholder management and collaboration ability
- Ability to translate business requirements into technical solutions
