Job Summary
The Web Designer is responsible in designing and building user-centered, high-performing websites using WordPress and Webflow. The role combines UX strategy and hands-on execution to deliver visually compelling, conversion-driven, and optimized digital experiences.
Job Description
- Designs and develops responsive, user-focused websites using WordPress and Webflow.
- Creates wireframes, user flows, and high-fidelity designs using Figma.
- Translates business and marketing requirements into intuitive, conversion-driven user experiences.
- Applies and maintains brand guidelines across all digital assets.
- Optimizes website structure, navigation, and layouts based on UX best practices.
- Improves website performance, SEO, accessibility, and mobile responsiveness.
- Conducts UX audits and recommends improvements based on user behavior and data.
- Implements and customizes templates, components, and CMS structures in WordPress and Webflow.
- Collaborates with marketing, content, and development teams to align design with campaign goals.
- Ensures consistency in branding, design systems, and user experience across all web properties.
- Stays updated on design trends, tools, and emerging technologies.
- Balances creative design with performance, usability, and business objectives.
Screening Criteria
- Bachelor's degree in Design, Multimedia Arts, Computer Science, or related field.
- Minimum of three (3) years of experience in UX/UI design with hands-on website execution.
- Experience in WordPress and Webflow for designing and building websites.
- Experience using Figma software for wireframes, prototypes, and design systems.
- Must have stable employment history.
Required Qualifications
- Applies strong understanding of UX principles, user behavior, and conversion optimization.
- Demonstrates working knowledge of HTML, CSS, and front-end best practices.
- Designs responsive, mobile-first websites.
- Applies SEO fundamentals and website performance optimization techniques.
- Maintains strong attention to detail and problem-solving skills.
- Clear and coherent both written and verbal communication skills in English
